MYSTERY SHOPPER – SALES
This mystery shopping program in the field is designed to drive higher closing rates and profitability through the active measurement of dealership personnel and their execution against the ideal process of sales of new vehicles. Benchmarks and best practices offers to the concessionaire and to the management of original equipment (Original Equipment, OE) detailed improvements at the process level to improve the performance.
Buyers of Car Consulting act as customers who are ready to buy a new vehicle within a few weeks. Buyers use a "passive" approach to measure the proactive effort of the sales agent to sell them the chosen vehicle. The results are delivered through a web-based reporting system, which offers access to individual results per store, as well as highly customizable and customized boards.